This guide/survival kit is intended for tech savvy proffesionals living in San Francisco who commute to work using SF MUNI.
There are generally a few things this segment of the population needs to know about when they wake up in the morning:
The micro climates in San Francisco always make this a very real concern to everyone in the city. Will I need an umbrella today, or can I get away with just taking my hoodie with me?
How many licks does it take to get to the center of a tootsie pop? I don't know the answer to that question either but using this service will help you figure out when the next bus will show up, or if it got into some sort of unfortunate incident which will throw off your entire day. Out of all the things that happen in the morning this is probably the most important one of all.
It depends on what you consider to be important. The goal here is to give the user the choice of selecting what's most important to them. By having a va- riety of choices of news services as well as topics the service will keep people connected to things they actually care about.