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What's the problem?

San Francisco has a problem with youth unemployment. Although it has one of the lowest unemployment rates in the country, the rate for individuals between the ages of 16-24 who are not in school is 12.4%. Much of the problem is due to the fact that a college education tuition has has gotten too high and out the reach of many.

How can it be solved?

Core SF is a mobile service which offers technology training 2-3 hours day to individuals between the ages of 16-24 in low income neighborhoods around San Francisco. Working together with local businesses, Core SF prepares the youth of the city for entry level positions at many of the city's tech companies.


Logo Ideation


Round 1

Round 2

Round 3

Round 4

Web Site


Visual Design

The flow for businesses is different from that of the trainees to ensure people see the correct information.